Mark Mason | Late Night Internet Marketing Podcast with Mark Mason

The Best Copywriting Formula: Using the PASTOR Method to Make More Sales [LNIM129]

by Mark Mason | Mar 2, 2017 | Podcast

When things are hard, it’s natural to look for a formula. When it comes to copywriting, the best copywriting formula is Ray Edward’s PASTOR Method. This is the formula that Ray Teaches in his famous Copywriting Academy course, and is an excellent framework for writing...

11 Essential Copywriting Tips You Can Use Today To Improve Your Business [LNIM128]

by Mark Mason | Feb 23, 2017 | Podcast

These 11 Essential Copywriting Tips will help you do whatever it is that you are trying to do. That’s a bold claim. As it turns out, copywriting is one of the very few things in life that you can use to improve almost anything that you are doing. In this episode I...

Google Voice Search Optimization – Content For The Next Search Wave [LNIM125]

by Mark Mason | Feb 2, 2017 | Podcast

Google voice search optimization is becoming more important as the frequency of voice search increases. Hands-free mobile search use is on the rise. Given that, understanding how to optimize content to take advantage of the increased use of voice in search is...

Oversleeping And Canonical URLs in WordPress with HTTPS [LNIM124]

by Mark Mason | Jan 26, 2017 | Podcast

This week on the Late Night Internet Marketing Podcast, we explore how Canonical URLs in WordPress interact with HTTPS. I know, that sounds a little dry, but trust me — you're going to love it. Listener Gil has a question about what happened to his rankings...

Search Engine Results Page Optimization: Converting Rankings Into Clicks [LNIM123]

by Mark Mason | Jan 19, 2017 | Podcast

Search Engine Optimization is not just about rankings. Once you get rankings, you must optimize the conversion of those rankings to clicks (and ultimately, to reader action). We call this Search Engine Results Page Optimization. In this episode, we talk about the...