Welcome to My Blog

Understanding Facebook Ad Manager can seem really intimidating when you first open the application.  After all, there are all these different tabs that are not well explained, and lots of terms being used with which you may not be familiar.  In this episode, I break...

The other day, someone asked me to explain the Facebook pixel.  Now I'm no Facebook advertising expert, but I'll never forget the first time I noticed that brands were "following me" from their websites back to Facebook.  To be honest, it was a little creepy. It turns...

Why attend conferences? That's a pretty darn good question.  Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year.  After all, the actual cost of attending a conference is not small when you consider the airfare,...

Ever wondered about UTM Parameters and Google Analytics?  Urchin Tracking Module Parameters are essentially special "tags" that you can add to links so that you can track the traffic generated by those links in Google Analytics.  Admittedly, these links can look a...

Really big Amazon affiliate commission changes a few weeks ago may have a dramatic impact on your paychecks coming from the big online retailer.  Learn all about what changed, why I think Amazon is making the change, and what you can to if you are impacted....

When things are hard, it’s natural to look for a formula. When it comes to copywriting, the best copywriting formula is Ray Edward’s PASTOR Method. This is the formula that Ray Teaches in his famous Copywriting Academy course, and is an excellent framework for writing...

These 11 Essential Copywriting Tips will help you do whatever it is that you are trying to do. That’s a bold claim. As it turns out, copywriting is one of the very few things in life that you can use to improve almost anything that you are doing. In this episode I...

Need actionable email marketing tips that you can put to work in your business starting today? This week we welcome Terry Dean to the podcast. Terry has been making a living online for over two decades (wow), and is an email marketing expert. Terry offers amazing...