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Call To Action Tips: Six Critical Principles For Optimizing Conversions
Call To Action Tips are at the top of the agenda this week. Last week I spent time talking about Cliff Ravenscraft’s thoughts on Call to Action fatigue. He responds to my commentary in this episode. After hearing what Cliff has to say, I flip the script and offer six...
LNIM125 Transcript: Optimizing Content for Voice Search
(Transcript continued from the Episode 125 show notes and audio podcast) For this particular room the escape rate was only 40%, that means that 40% of the people that attempt this room escape successfully within an hour, and that’s considered sort of a beginner room...
![Google Voice Search Optimization – Content For The Next Search Wave [LNIM125]](https://www.latenightim.com/wp-content/uploads/2017/02/google-voice-search-optimization-400x250.jpeg)
Google Voice Search Optimization – Content For The Next Search Wave [LNIM125]
Google voice search optimization is becoming more important as the frequency of voice search increases. Hands-free mobile search use is on the rise. Given that, understanding how to optimize content to take advantage of the increased use of voice in...
LNIM124 Transcript: Canonical URLs in WordPress and HTTPS
(Transcript continued from the Episode 124 show notes and audio podcast) Late Night Listener Feedback I got a question from Gil Horton at the listener feedback hotline. Gil noticed in search that all of a sudden for no reason whatsoever that he could figure out some...
![Oversleeping And Canonical URLs in WordPress with HTTPS [LNIM124]](https://www.latenightim.com/wp-content/uploads/2017/01/oversleep-400x250.jpeg)
Oversleeping And Canonical URLs in WordPress with HTTPS [LNIM124]
This week on the Late Night Internet Marketing Podcast, we explore how Canonical URLs in Wordpress interact with HTTPS. I know, that sounds a little dry, but trust me -- you're going to love it. Listener Gil has a question about what happened to his rankings for a...
LNIM123 Transcript: SEO Tips for Converting Rankings Into Clicks
(Transcript continued from the Episode 123 show notes and audio podcast) The Mastery Journal Before we get into the deepness of this SEO content that I have planned for you today and the listener feedback, I wanted to tell you about something that John Lee Dumas is...
![Search Engine Results Page Optimization: Converting Rankings Into Clicks [LNIM123]](https://www.latenightim.com/wp-content/uploads/2017/01/search-engine-results-page-optimization-400x250.jpeg)
Search Engine Results Page Optimization: Converting Rankings Into Clicks [LNIM123]
Search Engine Optimization is not just about rankings. Once you get rankings, you must optimize the conversion of those rankings to clicks (and ultimately, to reader action). We call this Search Engine Results Page Optimization. In this episode, we talk about the...
LNIM122 Transcript: Ray Edwards and Your 2017 Goals
(Transcript continued from the Episode 122 show notes and audio podcast) Mark: I am very excited, I’m almost beside myself excited, about our guest today. My friend Ray Edwards is with us today. Ray, how are you? Ray: I am fantastic, Mark. Thank you. Mark: I am...
![Ray Edwards On Achieving Goals And Breakthrough Growth [LNIM122]](https://www.latenightim.com/wp-content/uploads/2017/01/breakthrough-goal-strategy-400x250.jpeg)
Ray Edwards On Achieving Goals And Breakthrough Growth [LNIM122]
Do you have a magical breakthrough goal strategy? I thought not. More likely, you often feel like you are in a loop (kind of like the movie Groundhog Day). Each December you get excited about the coming year and set some wonderful goals to be accomplished in the...
LNIM121 Transcript: Dealing With 17 Hacked WordPress Sites
(Transcript continued from the Episode 121 show notes and audio podcast) This Week in Internet Marketing Just this morning at 8:00 AM Eastern Time (Thursday, January 5th) ConvertKit is releasing their State of the Blogging Industry Report. This is a very interesting...
![WordPress Website Hacked: Prevention and Cure [LNIM121]](https://www.latenightim.com/wp-content/uploads/2017/01/wordpress-site-hacked.ed4d80f3ca4b4d669bedaab291e89351-400x250.jpeg)
WordPress Website Hacked: Prevention and Cure [LNIM121]
Ever had your Wordpress website hacked? Want to keep it from happening again? This week on the Late Night Internet Marketing Podcast, I talk all about my holiday excitement which involved 17 (count ‘em, 17) hacked Wordpress websites. I also discuss the new “State of...
LNIM120 Transcript: MailChimp and Affiliate Marketing
(Transcript continued from the Episode 120 show notes and audio podcast) Late Night Listener Feedback Some very quick listener feedback. I continue to get a lot of chatter on Twitter about what’s going on with the Late Night Affiliate course. Here’s the fully...
![MailChimp Terms Of Service For Affiliate Marketers [LNIM120]](https://www.latenightim.com/wp-content/uploads/2016/12/terms-of-service-400x250.jpeg)
MailChimp Terms Of Service For Affiliate Marketers [LNIM120]
Are you using MailChimp for your affiliate marketing? That might not be OK. This week I talk about some issues with the MailChimp affiliate marketing terms of service described in MailChimp’s knowledge base that seem to be hostile to affiliate marketers. I also give...
LNIM119 Transcript: Affiliate Site Earning Potential
(Transcript continued from the Episode 119 show notes and audio podcast) Late Night Listener Feedback I’m getting a lot of feedback from those of you who listened back in Episode 103, anxiously awaiting the Late Night Affiliate course. It is coming. It’s taking longer...
![How To Calculate Your Affiliate Site Earning Potential [LNIM119]](https://www.latenightim.com/wp-content/uploads/2016/12/affiliate-site-earning-potential.872993a05f9f4526be8807c841afa513-400x250.jpeg)
How To Calculate Your Affiliate Site Earning Potential [LNIM119]
How much money can you REALLY make with affiliate marketing? How can you calculate an affiliate site earning potential? This is an important question when you are deciding to build your first site and can help you understand how much to invest. In this episode, I...
LNIM118 Transcript: Easy SEO Strategy
(Transcript continued from the Episode 118 show notes and audio podcast) Late Night Listener Feedback I was hanging on Twitter, as I often do. I will often ask people, “What is your biggest internet marketing struggle?” I’ll throw that out to find out what’s going on....
![Easy SEO Strategy For More Traffic From Existing Content Keywords [LNIM118]](https://www.latenightim.com/wp-content/uploads/2016/12/seo-keyword-research.3f4523dea6964c2a8500d9f8241fb44c-400x250.jpeg)
Easy SEO Strategy For More Traffic From Existing Content Keywords [LNIM118]
Easy SEO Tips and Strategies for getting organic keywords are sort of like "fast weight-loss" programs: they are everywhere, but most of them don’t work. This week is different. This week on the Late Night Internet Marketing Podcast, I offer you a simple, common sense...
LNIM117 Transcript: Overcoming Procrastination
(Transcript continued from the Episode 117 show notes and audio podcast) Late Night Listener Feedback Aren’t you guys glad that the idea of the internet marketing comedy podcast itself is a joke and that I’m not going in that direction? Or have you already...