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The Importance Of Market To Message Match (LNIMV013)

The Importance Of Market To Message Match (LNIMV013)

Marketing lessons are everywhere -- usually, you just have to pay attention.  In this video, I tell a story about a Snapple machine and how that machine struck me as maligning a very fundamental marketing snafu.  It's a problem with Market To Message Match and it...

Getting Started With Your Project Again (LNIMV012)

Getting Started With Your Project Again (LNIMV012)

Sometimes, big projects (including big goals) get stalled.  When that happens, you need to figure out how to get your project started again.  This is something that I know a lot about (unfortunately) and I share my thoughts about getting started with your project...