Setting Goals With A Purpose [LNIMV017]

Setting Goals With A Purpose [LNIMV017]

by | Dec 1, 2015 | Video, VLOG

This time of year, most people that care about goals are working on setting them. The question that I raise in this video is simply — are the goals set to achieve a purpose? Where are you headed? From my perspective, setting goals with a purpose is about...
Using Thankfulness To Stay Motivated [LNIMV016]

Using Thankfulness To Stay Motivated [LNIMV016]

by | Nov 23, 2015 | Video, VLOG

It's almost Thanksgiving here in the US.  I was driving around at lunch today, and it occurred to me that I have a lot to be thankful for from a business perspective.  And that, in turn, provides a lot of motivation.  How about you? [Transcript:] I hope you’re doing...
The Importance Of Market To Message Match (LNIMV013)

The Importance Of Market To Message Match (LNIMV013)

by | Jul 2, 2014 | Video, VLOG

Marketing lessons are everywhere — usually, you just have to pay attention.  In this video, I tell a story about a Snapple machine and how that machine struck me as maligning a very fundamental marketing snafu.  It's a problem with Market To Message Match and it...
Getting Started With Your Project Again (LNIMV012)

Getting Started With Your Project Again (LNIMV012)

by | Jun 21, 2014 | Video, VLOG

Sometimes, big projects (including big goals) get stalled.  When that happens, you need to figure out how to get your project started again.  This is something that I know a lot about (unfortunately) and I share my thoughts about getting started with your project...