If you want to be good at something in life you've got to work at. There really just aren't many shortcuts that will allow you to completely avoid hard work if you want to be successful. When I talk to people who seem to be successful without working hard, I often find that they are actually working very hard at something they love. When you're working on something that you love, you can make hard work look effortless.
A big part of working hard is learning. My personal opinion is that you should never stop learning about things that you're trying to master. This is specially true in Internet marketing where the landscape is changing on an almost daily basis. Two of my mentors, Jay and Sterling from Internet Business Mastery talk about the need to be a lifelong learner. I am totally bought into this, but I have the same excuses as everyone else. As a part time Internet Marketing hobbyist, I just don't have a lot of extra time for learning. Still, I think it's absolutely critical. So, for my learning, I turn to podcasts.
The great thing about podcasts is that I can listen to them absolutely anywhere at any time. For me, this means I can listen to podcasts in the car during my commute to my day job. This solves my time problem as it relates to continuous learning about Internet marketing. It also means that I need a really big iPod.
A New Podcast
I wanted to share with you the most recent podcast that I have found on Internet marketing. The podcast is called Internet Marketing This Week. There are some serious heavy hitters on this podcast, including Paul Colligan (new media guru), Ed Dale (30DC guru), Michelle McPherson (Web 2.0 guru) and Lynn Terry (Affiliate Marketing guru). Of course in every case their guru power extends far beyond the parenthetical representation that I've provided here. These people really know what's going on in Internet marketing. Sometimes, I am amazed at the breadth of their understanding of the trends in the IM industry.
There are several things that I really like about podcast. this podcast is not a “how to make money online” podcast. believe me, there is plenty of money being made by these four people. But that is not the focus of this podcast. This podcast is focused on trends and issues in Internet marketing, and the impact of new media on these trends. Of course, there is some amount of tips and practical information, as well as a very cool segment called “Pick of the Week.”
My only complaint about the podcast to date is that they are apparently using Skype and probably recording it with Pamela. This is a great technology for quick and dirty recording, but the resulting sound quality is not up to the standards that I would expect from Paul Colligan. The thing is, the content is so good I don't care.
Photo: photo credit: Gideon Burton
