My wife shared this video with me.
The video shows how some engineers were able to change people's behavior by making it fun to climb the stairs. That's right, people used the stairs instead of an escalator because the stairs were more fun.
Is your business fun?
Is your marketing fun?
I know that people fly SouthWest Airlines because their attitude is all about fun when it comes to customer service.
I think the world need more fun. Maybe you should make your business and your approach to customers more fun too?
My boys and I looked at this video on Facebook the other day. Before I showed them the video I asked them if we were out and about if they would take the stairs or the escalator and why…. of course they said they’d take the escalator because it’s easier. Then they saw the video and they changed their minds because the stairs were cool. Lucas said he’s going to ask his principal if they can have those kind of stairs at school! :-p
That youtube video pretty much made my day. Thanks