Is duplicate content having a negative impact on your SEO?  Duplicate content is one of the most debated (and misunderstood) SEO topics on the planet. It is true that one of the things that Google is very concerned about is duplicate content — but it might not be the kind of duplicate content that you think. In the Rankings Institute week two, I learned a few things about the impact of duplicate content on SEO.  I tell you all about it in this episode.

Still In Kuala Lumpur

Note:  Publication of this episode was delayed about a month.  This episode was recorded at the end of February 2014.

I'm still in Malaysia, and I have some additional content for you. Spent some time at the Hard Rock Cafe in Melaka, Malaysia this week. Pretty cool.

Is Duplicate Content Hurting Your Rankings?

The main topic this week are my latest learnings from the Rankings Institute this week.  I referred to this as week 2, and this is actually from  information  presented in week 2 of the institute.  I confused week 2 and 3 last week.  The bottom line is that Google cares about duplicate content and so should you.  Why?  Because Google “recommended your site” to a searcher.  If that searcher is just fining the same stuff they have already seen, people will stop trusting Google for search.  Duplicate content impacts user experience.  The thing is, duplicate content is hard to understand programmatically, and there are two kinds.

So, if you have duplicate content on your site, you should remove it.

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Episode 074 Transcript

This week we continue talking about my major takeaways from the Rankings Institute and we finally demystify duplicate content. All this and more on the Late Night Internet Marketing Podcast ….

Mark on the Road…

I’m still in Kuala Lumpur. I’m headed up to Melaka today for a factory visit and then it’s a two hour drive to the Kuala Lumpur airport from Melaka, then I’m flying to Taiwan to catch the return part of my round trip from Taiwan, it’s Taiwan to Narita, Narita to Dallas. All in all, we’re looking at 30 or so hours of door to door travel, maybe longer.

It’s going to be a really long 1.5 days. The cool thing is when you’re coming back from Asia you actually can in some cases arrive before you left. I’ll leave Narita airport in Tokyo at 3:00 in the afternoon and I’ll get back to Dallas at 1:00 in the afternoon on the same day. It’s like free time.
It’s funny, because one time I actually traveled from Asia on my birthday, which was super cool because it was my birthday for 36 hours. The neat thing is when you’re traveling you always have your passport out and people are always recognizing that it’s your birthday, so I got to hear “happy birthday” in five different languages that day. That was super cool.

I’m looking forward to being back in Dallas for two major reasons. Of course, the first one being my family. Being gone for over a week is a long time for me and I miss my kids and my wife. The other reason is the tricky thing about international travel sometimes when you work for a big company is that my job in Dallas keeps going while I’m doing my job in Asia, so I have a pile of stuff that I have to catch up on when I get back to Dallas and a big presentation I have to give on Thursday, the day I get back all full of jetlag. That should be exciting.

Transcript continued from the Episode 074 Show notes