MW038 – Google’s Exact Match Domain Update | Late Night Internet Marketing Podcast with Mark Mason

My Internet Marketing Podcast Helper -- Morgan (2.5 years old) In this episode, Morgan kicks off the show and we talk about the Google exact match domain update, Jason and Sterling's Micro Site Profits course, and my recommendations for The Podcast awards.

This is the 38th episode. Late again! Once again I did not quite make the expected date of Thursday October 4 – but better late than never. I got close this time — the episode was actually recorded on Thursday. Next episode is expected Thursday October 11.

In This Show…

Google's Exact Match Domain Name Update

I talk all about my thinking about the latest google update impacting Exact Match Domain Names.

Matt Cutts announced a new update on Twitter last week:

Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results.

— Matt Cutts (@mattcutts) September 28, 2012

And then the sky fell. Immediately, a large impact in the influence of exact match domains (EMDs) was detected at SEOMoz.

There has been lots of speculation about all of this. More fun stuff to come.

I mention several links in the segment, including:

EMD Influence data at SEOMoz
AdSense Flippers Article — they were hammered 68%
Excellent article from SEOMoz on Exact Match Domain strategy
Google search change history for September and August 2012
Bing versus Google test from Jonathan Leger

A rant from one of my readers, Chuck Brown.

Google Exact Match Domain Update Feedback

Micro Site Profits Course

I had lunch with Jason Van Orden the other day. During lunch

we talked about a bunch of stuff, including his new course Micro Site Profits. In the podcast, I errantly refer to the new course from the Internet Business Mastery guys (Jeremy and Jason) as the Micro Niche Profits course. The course is actually Micro site Profits.

Here is my affiliate link to Micro Site Profits

Here is my review of the Micro Site Profits course (still in progress)

This course is designed to create small AdSense sites that you use to make small profits. The last module in the course teaches how to pick on of your favorite micro sites to grow into an authority site. Great plan and cool approach.

Corn Sheller Update

I don't think that the Corn Sheller site was impacted by the Google exact match domain name update — but I am not positive yet. I said “no worries” in the podcast, but now I am not sure. Stay tuned.

Here is the breakout from the Corn Sheller site sales on eBay I mentioned in the show.

Podcast Award Nominations

I would consider it a personal favor if you would nominate these podcasts for awards.

Business Category: SmartPassiveIncome.com from Pat Flynn

Technology Category: PodcastAnswerman.com from Cliff Ravenscraft

Make your nomination at http://www.podcastawards.com/

Leave Us A Review In iTunes

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To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks!

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Episode 038 Transcript

Shout out to baby Morgan there. Actually, she’s not a baby anymore. She’s two and a half years old going on 22, she’s just growing up so fast. With a little help from some editing software she was able to bring in the show there, I really appreciate that.

For those of you that don’t know about the secret content in the podcast, usually after the end of the outro music I pause for a little while, leave a little dead air, and then I say something corny. You’ll want to stick around if you liked Morgan, there’s going to be some more Morgan at the end. If you want to stick around for that it would be great, I would love to share that with you.

It has been a crazy week in internet land this week. We have this exact match domain fiasco correction from Google. We’re going to talk about that a little bit and see if we can get our arms around it. I also had an opportunity to have lunch with Jason Van Orden from Internet Business Mastery this week. He was in Dallas and we spent some time together talking about lots of things, including his new course, and I want to talk to you about that a little bit and tell you what I think.

We’ll also briefly talk about the corn sheller site and whether it was or was not totally wiped out by this latest update. And then I want to wrap up a little bit by telling you my thoughts on the podcasting awards. No, I’m not going to ask you to vote for my show, but I am going to ask you to vote for a few of the shows that I think are the best shows on the internet for technology and business.

Stick around for that and more this week on the Mason World Late Night Internet Marketing Podcast.

Transcript continued from the Episode 038 Show notes